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Who Was Viola Spolin? This is a question that opens the door to exploring one of the most transformative figures in the history of theater. Viola Spolin's influence on the domain of theater education and improvisation is nothing short of revolutionary. Her pioneering work irrevocably changed the landscape

No one knows when the first joke was told, but it probably went something like this: Gathered around a flickering fire, a caveman tripped over a rock and clumsily spilled his handful of berries. A fellow tribe member, seizing the moment, exaggerated the fall with a playful grunt and an

I’m sure you’ve heard all about the ‘chat GPTs’ and the ‘models’(not the pretty ones) from some of your nerdy friends. Sometimes they’ll derail entire meetings to hype up this new thing that’s apparently going to ‘change your life’ and ‘take everyone’s jobs’. They

What could be more important to a theatre or club venue than selling out every show? Hanging that ‘sold out’ sign at the box office is probably the biggest indicator of a commercial win, and it’s obvious that selling out would put a smile on any club owner’s

We’ve dipped our toes into the interesting marketing realm multiple times in past articles, and here we’ll continue on a more formal series for theatre word-of-mouth marketing specifically. It’s time to get into the meat and potatoes of how an online presence can instill effective word-of-mouth advertising

You opened a theatre a few months ago; that’s awesome! In that humble beginning, you decided to have a simple ‘tickets at the door’ policy where people could only get in with cold, hard cash at the box office upon entry. Now that your theatre is gaining popularity, there

Listen, in the world of showbiz, you'd think that landing a gig, nailing the lines, or perfecting that punchline is the hardest part, right? Not so fast, my friend. Sure, those matter, but what's a performance without an audience? You might as well practice at home.