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What could be more important to a theatre or club venue than selling out every show? Hanging that ‘sold out’ sign at the box office is probably the biggest indicator of a commercial win, and it’s obvious that selling out would put a smile on any club owner’s

We’ve dipped our toes into the interesting marketing realm multiple times in past articles, and here we’ll continue on a more formal series for theatre word-of-mouth marketing specifically. It’s time to get into the meat and potatoes of how an online presence can instill effective word-of-mouth advertising

You opened a theatre a few months ago; that’s awesome! In that humble beginning, you decided to have a simple ‘tickets at the door’ policy where people could only get in with cold, hard cash at the box office upon entry. Now that your theatre is gaining popularity, there

Listen, in the world of showbiz, you'd think that landing a gig, nailing the lines, or perfecting that punchline is the hardest part, right? Not so fast, my friend. Sure, those matter, but what's a performance without an audience? You might as well practice at home.

How do you reach these kids? That’s a question many school teachers have asked themselves for generations. Luckily your inquiry as a theatre venue is probably a bit more nuanced, maybe something like ‘How do I make these people laugh and smile until their faces hurt?’ We all know

Welcome wizards of the theatre world. In part one we discussed the basics of dynamic pricing. We mentioned some math, we talked about some science, and we contemplated some ethics. We had some scary charts and we also had some very obvious principles. As mentioned in that article, we barely

What is dynamic pricing? Who came up with it? What were they thinking? Is it a dynamically greedy tactic that reinforces financial inequality and detracts patrons? Or an elegant and dynamic solution to very annoying problems? In this article, let’s ground ourselves and discuss the straight poop on dynamic