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How the New FTC Hidden Service Fees Rule Affects Your Venue (Dec 2024)

Last week, the Federal Trade Commission (FTC) announced a major new rule targeting hidden fees (sometimes referred to as "junk fees") in the event ticketing industry. This rule requires all ticketing platforms to display the total price, including all mandatory fees, upfront when advertising or displaying ticket prices.

Building a Successful Comedy Theater: Marketing Tips & Tricks from Nick Armstrong of RISE Comedy and Improv Utopia

When Nick Armstrong first started in the comedy world, he quickly realized that running a successful theater is about far more than just being funny. It's a delicate balance of artistic passion and strategic business thinking—a lesson he learned through years of experience with Improv Utopia, Westside

What's in a Name?

Naming things is hard. Naming things that grow and evolve over time is even harder. Fourth Wall Tickets is no stranger to this phenomenon. When we first launched, the “Tickets” of our name worked great and made perfect sense: all we did were tickets. We didn’t have classes, gift

Updates for August 2024 🎉

A wise man once said, “The more, the merrier.” Read about the new faces, features, and pricing structure coming soon to Fourth Wall Tickets. There’s never been a better time to explore Fourth Wall Tickets and learn how we can make managing your theatre and your patrons an absolute

The Compass Players: How a 1950s Improv Troupe Changed American Comedy

The Compass Players, the first improvisational theater in the United States, changed the way people think about improv and has a lasting legacy in the world of comedy.

How Improv Transforms the Workplace

Did you know corporations such as Google and PepsiCo have integrated improv training into their employee development programs? When many companies went remote (and sometimes stayed remote) over the past few years, improv exercises have been able to help pull colleagues and teams together. Companies utilizing improv principles report significant

A Short History of the Upright Citizens Brigade

What is the Upright Citizens Brigade and how has it affected improv? In the vibrant realm of Chicago improvisational comedy, the Upright Citizens Brigade (UCB) emerged as a pioneering force, revolutionizing the art form and leaving an indelible mark on the world of entertainment. The UCB has garnered immense respect

The History and Power of Intermissions

You might not have thought about the origins and historical significance of intermissions, yet they play a fascinating and vital role in theater. They provide a valuable opportunity for creative set changes and building anticipation among the audience, as well as allowing for social interactions and concession purchases during the

Influential Figures: Viola Spolin

Who Was Viola Spolin? This is a question that opens the door to exploring one of the most transformative figures in the history of theater. Viola Spolin's influence on the domain of theater education and improvisation is nothing short of revolutionary. Her pioneering work irrevocably changed the landscape

A Brief History of Stand-Up Comedy

No one knows when the first joke was told, but it probably went something like this: Gathered around a flickering fire, a caveman tripped over a rock and clumsily spilled his handful of berries. A fellow tribe member, seizing the moment, exaggerated the fall with a playful grunt and an

Is the AI Good for Your Venue?

I’m sure you’ve heard all about the ‘chat GPTs’ and the ‘models’(not the pretty ones) from some of your nerdy friends. Sometimes they’ll derail entire meetings to hype up this new thing that’s apparently going to ‘change your life’ and ‘take everyone’s jobs’. They

The Cultural Impact of Sold-Out Shows

What could be more important to a theatre or club venue than selling out every show? Hanging that ‘sold out’ sign at the box office is probably the biggest indicator of a commercial win, and it’s obvious that selling out would put a smile on any club owner’s

Theatre Marketing II: Understanding Social Media Metrics for Word of Mouth

We’ve dipped our toes into the interesting marketing realm multiple times in past articles, and here we’ll continue on a more formal series for theatre word-of-mouth marketing specifically. It’s time to get into the meat and potatoes of how an online presence can instill effective word-of-mouth advertising

Why Local Ticketing Platforms Are Better

You opened a theatre a few months ago; that’s awesome! In that humble beginning, you decided to have a simple ‘tickets at the door’ policy where people could only get in with cold, hard cash at the box office upon entry. Now that your theatre is gaining popularity, there