Memberships, a New Model for Theatre Revenue

Today we’re excited to announce a major new feature for CrowdWork, Memberships! This is something we've envisioned since the earliest days of CrowdWork (back then when we were Fourth Wall Tickets), and we’re thrilled to finally bring it to you.

Memberships enable recurring support from your community and students alongside the traditional ticket and class sales you already know. Since it’s deeply integrated into CrowdWork, you can offer perks in a way that’s easy, quick, and seamless. Together, we see this being a beautiful combo to reach both new audiences and keep existing patrons engaged, boosting your theatre’s revenue without extra overhead or admin work.

So, how does it work?

Do you have a gym subscription? Then you’re already familiar with how Memberships work.

If patrons choose to, they can purchase memberships to your theatre, giving them free admission to selected shows or classes of your choosing. Like traditional subscriptions, memberships renew automatically at an interval you pick (weekly, monthly, etc.). Everything is customizable by you to fit what works best for your theatre.

Why is this exciting?

Put shortly, we see this as a huge boost for the way theatres operate and receive income. No longer should a missed newsletter, bad weather, or summer plans have such a drastic impact on the amount you make. Our goal with Memberships is to smooth the revenue curve and help introduce more predictability.

Consider a common challenge, especially during summer: students hesitant to enroll in classes due to upcoming vacations or unpredictable schedules. Memberships can help solve this by enabling a flexible, "gym-style" approach to classes. Instead of committing to rigid course dates, students can drop into designated workshops or classes each week as their schedules allow. Adjusting to a more recurring class style can help reduce administrative work and can be more appealing to busy patrons who otherwise might never enroll to begin with.

Or help keep recently graduated students engaged. After completing a curriculum, former students can maintain their connection and continue enjoying previous theatre perks, transforming them into loyal, ongoing supporters.

Memberships aren’t just for classes, but also work with shows as well. Community members can help support your theatre, and in return get free access to performances. Our goal is to significantly boost attendance and help establish steady, predictable income each month.

How does this help my theatre?

In short, the biggest benefit is consistent, recurring revenue with minimal extra effort. Memberships don't replace your existing ticket and class management—they enhance it, smoothing revenue fluctuations, supporting easier financial planning, and reducing seasonal stress.

We're thrilled about the potential Memberships holds and view this as just version one. Your feedback is crucial, so please share your thoughts and suggestions as you explore this exciting new feature. Let us know your feedback as you dig in more!